If your website is underperforming, the chances are that you can increase traffic and improve your conversion rate without a complete redesign. The trick lies in identifying how people are finding your website and exactly where your losing them in your conversion process.
By learning where to look and measuring the performance of different elements on your website, you can easily make a few simple changes that will change how traffic arrives and behaves on your site.
3 Website Tune Up Tutorials:
- 15 Point Website Tune Up (via nxtConcepts)
- 101 Five-Minute Fixes to Incrementally Improve Your Website (via InsideCRM)
- Five Ways to Improve Your Website NOW (via Entrepreneur)