Unless you are marketing your professional service to a global or nationwide audience, the chances are that your online presence has always been focused on attracting clients within a particular geographic region.
The purpose of local search marketing is simply to refine your existing campaign so that potential clients see your business at the top of the list when they are searching for professionals in their area.
In order to stay ahead of the competition and earn top placement in local search results for your profession, there are two local search marketing techniques that you need to put into place:
- Optimize your online presence for relevant local search queries
- Promote your site effectively on the local listing centers of the three major search engines
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