"Coffee Break Marketing" Top Tools for Marketing Your Services

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Practice Marketing: Tips for Building a Great Facebook Page

by Todd | Dec 8, | Referral Engine Tune Up, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start

Depending on your niche as a professional service provider, creating and maintaining a Facebook page for your business can serve as an excellent resource for generating leads and building a reputation in both your community and your industry. However, it’s important...

Avoiding the Social Media Marketing Time Suck

by Todd | Dec 8, | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start

The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding...

Practice Marketing Tips for LinkedIn Rookies

by Todd | Dec 8, | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start

Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the ball when it comes...

Using Social Media to Promote Your Practice

by Todd | Dec 8, | Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing

Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, it's not quite that simple....

Becoming a Thought Leader Using Education-Based Marketing

by Todd | Dec 8, | Education-Based Marketing

By providing your target audience with education materials that highlight your skills and industry knowledge, you can quickly establish a reputation for yourself as an industry leader for you particular niche. Depending on the particular target market that you want to...

Education-Based Marketing Ideas for the Real World

by Todd | Dec 8, | Education-Based Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations

When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more. The...

Traditional SEO vs Education Based Marketing

by Todd | Dec 8, | Education-Based Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Search Engine Optimization

If you are like most professional service practitioners, your primary concerns are providing your existing clients with the service they need while continuing to grow your practice. Although we all know that online marketing has become a major component of any...