When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more.
The fact of the matter, however, is that this form of practice marketing has been with us far longer than modern modes of communication. Before the advent of the digital age, professionals had to rely on real world forms of marketing in order to educate potential clients about how their services can improve their lives through items like promotional products, books and live seminars.
Today, a growing number of marketing professionals have been rediscovering the value of education-based marketing campaigns set in a real world environment. Take a look at these examples of how modern practitioners are taking advantage of old school marketing techniques and ask yourself whether any of these ideas could work for your company.
- Memorable Promotional Products for Private Practices: From personalized toothbrushes promoting your dental practice to stress balls from life coaches, simple and affordable promotional products are still used in practice marketing for good reason: they work.
- Free Educational Seminars Based on Your Professional Services: As much of an impact as online communication has had on how we learn and make new business connections, the truth of the matter is that nothing can approach the impact of a live presentation. By offering free seminars to your target market with just-in-time information that will improve the lives of your audience, you’ll be at the top of the list when they need the niche professional services that they know you specialize in.
- Educational Brochures and Pamphlets: Whether you are promoting a dental practice or an accounting firm, you have knowledge and experience that your potential clients want to have quick, easy access to. By putting a little time and energy into some educational brochures and pamphlets for your practice marketing niche, you’ll establish yourself as an important resource and thought leader amongst your most important potential clients.