by Todd | Feb 25, 2013 | Converting Prospects to Loyal Clients, Email Marketing, Paid Search (PPC) Jump Start, Search Engine Optimization, Social Media Marketing, Web Analytics Jump Start, Web Success Jump Start
Qualified visitors arrive on your site hot on the trail of a scent trail that you’ve laid out for them through. Like a dog obsessed with his hunt, they will only stay engaged with your website as long as you maintain the scent they’re craving for all the way through...
by Todd | Feb 15, 2013 | Education-Based Marketing, Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Web Success Jump Start
When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your audience. While your long term goal for success is to...
by Todd | Mar 11, 2012 | Converting Prospects to Loyal Clients, Marketing Plan Jump Start, Search Engine Optimization, Web Success Jump Start
While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a competitive Keyword Opposition to Benefit...
by Todd | Dec 8, 2011 | Referral Engine Tune Up, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
Depending on your niche as a professional service provider, creating and maintaining a Facebook page for your business can serve as an excellent resource for generating leads and building a reputation in both your community and your industry. However, it’s important...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the ball when it comes...
