by Todd | Feb 25, 2013 | Converting Prospects to Loyal Clients, Email Marketing, Paid Search (PPC) Jump Start, Search Engine Optimization, Social Media Marketing, Web Analytics Jump Start, Web Success Jump Start
Qualified visitors arrive on your site hot on the trail of a scent trail that you’ve laid out for them through. Like a dog obsessed with his hunt, they will only stay engaged with your website as long as you maintain the scent they’re craving for all the way through...
by Todd | Dec 8, 2011 | Referral Engine Tune Up, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
Depending on your niche as a professional service provider, creating and maintaining a Facebook page for your business can serve as an excellent resource for generating leads and building a reputation in both your community and your industry. However, it’s important...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the ball when it comes...
by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing
Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, it’s not quite that...
by Todd | Dec 8, 2011 | Local Search Marketing Roadmap, Marketing Plan Jump Start, Social Media Marketing, Web Success Jump Start
Unless you are marketing your professional service to a global or nationwide audience, the chances are that your online presence has always been focused on attracting clients within a particular geographic region. The purpose of local search marketing is simply to...
