by Todd | Feb 15, 2013 | Education-Based Marketing, Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Web Success Jump Start
When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your audience. While your long term goal for success is to...
by Todd | Dec 8, 2011 | Referral Engine Tune Up, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
Depending on your niche as a professional service provider, creating and maintaining a Facebook page for your business can serve as an excellent resource for generating leads and building a reputation in both your community and your industry. However, it’s important...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the ball when it comes...
by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing
Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, it’s not quite that...
by Todd | Dec 8, 2011 | Education-Based Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations
When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more. The...
