by Todd | Mar 3, 2013 | Converting Prospects to Loyal Clients, Marketing Plan Jump Start, Paid Search (PPC) Jump Start, Search Engine Optimization
Sometimes we get so bogged down in the nitty gritty details of improve our online presence that we overlook huge areas for improvement that have been staring us in the face all along. Nowhere is this tendency to overlook the obvious more prevalent than the design and...
by Todd | Feb 15, 2013 | Education-Based Marketing, Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Web Success Jump Start
When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your audience. While your long term goal for success is to...
by Todd | Mar 11, 2012 | Converting Prospects to Loyal Clients, Marketing Plan Jump Start, Search Engine Optimization, Web Success Jump Start
While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a competitive Keyword Opposition to Benefit...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding...
by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start
Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the ball when it comes...
by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing
Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, it’s not quite that...
