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4 Key Dimensions of Landing Page Optimization

by Todd | Mar 3, 2013 | Converting Prospects to Loyal Clients, Marketing Plan Jump Start, Paid Search (PPC) Jump Start, Search Engine Optimization

Sometimes we get so bogged down in the nitty gritty details of improve our online presence that we overlook huge areas for improvement that have been staring us in the face all along. Nowhere is this tendency to overlook the obvious more prevalent than the design and...

Start Getting Noticed by Creating an Informational Product

by Todd | Feb 15, 2013 | Education-Based Marketing, Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Web Success Jump Start

When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your audience. While your long term goal for success is to...

Understanding Competitive KOB Analysis

by Todd | Mar 11, 2012 | Converting Prospects to Loyal Clients, Marketing Plan Jump Start, Search Engine Optimization, Web Success Jump Start

While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a competitive Keyword Opposition to Benefit...

Avoiding the Social Media Marketing Time Suck

by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start

The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding...

Practice Marketing Tips for LinkedIn Rookies

by Todd | Dec 8, 2011 | Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing, Web Success Jump Start

Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the ball when it comes...

Using Social Media to Promote Your Practice

by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing

Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, it’s not quite that...
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