by Todd | Feb 25, 2013 | Converting Prospects to Loyal Clients, Email Marketing, Paid Search (PPC) Jump Start, Search Engine Optimization, Social Media Marketing, Web Analytics Jump Start, Web Success Jump Start
Qualified visitors arrive on your site hot on the trail of a scent trail that you’ve laid out for them through. Like a dog obsessed with his hunt, they will only stay engaged with your website as long as you maintain the scent they’re craving for all the way through...
by Todd | Feb 15, 2013 | Education-Based Marketing, Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Web Success Jump Start
When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your audience. While your long term goal for success is to...
by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Reputation Management & Public Relations, Social Media Marketing
Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, it’s not quite that...
by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Referral Engine Tune Up, Reputation Management & Public Relations, Web Success Jump Start
As modern modes of communication continues to bring our personal and professional networks ever more connected, collaborating with your colleagues to bring in more referrals for your practice means more than just educating your clients how to recommend your services...
by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Referral Engine Tune Up, Reputation Management & Public Relations
By the time that you are getting your referral engine off of the ground, you should have a solid idea of which members of your professional network represent your best sources for high quality referrals. You have met with your colleagues to create and manage a...
by Todd | Dec 8, 2011 | Email Marketing, Marketing Plan Jump Start, Referral Engine Tune Up, Web Success Jump Start
As much as people love to give referrals, many professionals assume that simply asking their existing clients and other contacts to spread the word about their service is enough to get their referral development project off the ground. The problem with this method is...
