social media marketingThe results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding something else: they’re spending way too much time on it.

The dreaded social media time suck has given comedy writers more fodder than a wet, hot, American sex scandal and wasted more time than Monday morning meetings. Let’s talk about how you can get what you want out of social media and practice marketing without draining your resources.

    • Commit to a Set Social Media Marketing Schedule: In some ways, social media marketing can turn into a time drain for the same reason email has created a reputation for tying up resources in so many resources. You know the score. Email box gets checked like an OCD patient’s stove top until you break the habit of bringing it up with every second habit. Multiply that across three or four bustling social media platforms, and you’ve got yourself a problem. Draw a line in the sand for your social media marketing campaign by setting a schedule to only update your accounts on certain days and times.

  • Pre-schedule Your Practice Marketing Updates with Third Party Apps: Third party apps like HootSuite, Seesmic and Tweetdeck all have features that allow you set scheduled posts to Facebook, Twitter and LinkedIn for days or even weeks in advance. The learning curve on these apps is really very short, and using a single app for all of your social media marketing campaigns. I prefer to use Tweetdeck, partly just out of habit, but many professionals find that the additional features offered by HootSuite are a better fit for their needs.
  • Focus on Practice Marketing Campaigns that are Actually Effective: As obvious as it might sound to simply drop accounts that are obviously not delivering results, the truth of the matter is that we are creatures of habit and often slow to cut the cord. If you are obviously not getting any traction with a particular account or platform after 30 days, it’s time to either rework your approach or just move onto greener pastures.

With a little bit of focus and self control, it’s easy to keep all of your accounts updated and active without disappearing into a social media black hole. At any rate, please note that is a proud member of the Power Practice network. For a limited time, we’re allowing a free subscription the networks Success Tools program, which provides practice marketing professionals with a wide variety of short, timely articles and instruments to help you build your business. Take a moment to sign up now in the field provided above.