New startups and solo entrepreneurs are known for their entrepreneurial drive as well as their skill and ability in leveraging the world of the internet to create, promote, and operate their own business, often from the comfort of their own home.

So, what are the challenges facing entrepreneurs? Beyond the potential social issues encountered by those who are trying to do it all, there are very real challenges faced by professionals around the marketing of their business:

  • There’s no IT department to fall back on to help with technical challenges.

  • There’s no marketing department to devise the plan and the necessary steps to implement it.

  • There’s no customer service department to interact with customers if there is a problem, complaint, or question.

Today’s professionals must tackle these challenges with their own initiative, knowledge, and expertise. This guide is intended to jumpstart your efforts and help you to focus on the important aspects of today’s online marketing world in order to reap the maximum benefits.