The key to leveraging social media is right in the name, it’s social. Too many businesses get set up on social media sites and just assume that it is like advertising on a billboard where you write and your customers read.
Social media is best viewed like a conversation. A well-designed Facebook or LinkedIn profile will allow your current and potential clients to have a dialogue with you much like you are standing in the room with them.
3 Social Media Marketing Tutorials:
- Using Social Media to Promote Your Practice
- Avoiding the Social Media Marketing Time Suck
- Building a Great Facebook Fan Page
View SEOmoz’s Social Media Marketing Guide