Practice Marketing Tips for LinkedIn Rookies

Posted on by The Marketing Hub in marketing plan, Public Relations, Social Media Marketing, Web Jump Start

Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the ball when it comes successful networking on LinkedIn that anyone who has spent much time on the site will be familiar with. Before we get into the nuts and bolts of including LinkedIn in your practice marketing campaign, it’s worth addressing why so many professionals who should know better aren’t taking advantage of the site, such as:

More Formal Atmosphere: Unlike Facebook and Twitter, the professional setting of LinkedIn stifles open dialogue and sharing for many new users.
Lack of Buzz: You couldn’t get away from the buzz surrounding Facebook and Twitter even if you tried. We’ve all heard those sticks in the mud who refuse to touch social media complain about the constant attention that’s paid to these platforms. LinkedIn? Not so much.

Perceived as Less Fun: Even when your working on accounts solely devoted to practice marketing, most people find that the open social setting of Facebook and Twitter gets their creative juices flowing.