Practice Marketing: Tips for Building a Great Facebook Page

Posted on by The Marketing Hub in Public Relations, Referral Engine Tune Up, Social Media Marketing, Web Jump Start

Depending on your niche as a professional service provider, creating and maintaining a Facebook page for your business can serve as an excellent resource for generating leads and building a reputation in both your community and your industry. However, it’s important to have a game plan when it comes to combining practice marketing and social media campaigns like these so that you don’t end up with an empty ghost town of a page with a handful of likes and no recent updates. Here’s some basic Facebook fan page tips to ensure that your page is engaging as possible and positioned to attract your ideal target audience.

Selecting Great Profile Photos

By default, Facebook automatically selects a few of the photos that you have posted to the wall of your fan page and features in a highly visible strip at the top of your page. Instead of random photos, Facebook also gives admins the option to select five top photos to be featured in this area. Take a moment to find some great pics that are relevant to your practices and brand, then delete the photos that you don’t want to feature by navigating to Photos => Select Photos.