I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been t…
- 90 days ago, 18 Feb 12, 5:09pm -

Whether you are a sole professional, marketing director or managing partner, find a way to require yourself or your law firm to meet these three basic requirements to get more from your professional network in 2012. 1. Create More Content Write more…
- 2 Jan 12, 10:13pm -

If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his unique trait as a “connecto…
- 22 Nov 11, 6:32pm -

Perhaps the overwhelming message coming out of the LMA New England Regional Conference, Lawyers v. Technology, which took place this week in Boston, is that social media are not going away despite many a lawyer’s reluctance to embrace them. Luckily…
- 5 Nov 11, 9:06pm -

As a follow up to my previous post, Putting the ‘Power of the Press’ To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item. 1. Optimize it. Make sure it takes strategic advantage of the page title…
- 3 Nov 11, 12:10pm -

“Freedom of the press is guaranteed only to those who own one.” — A. J. Liebling The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power to decide what is “news” fo…
- 27 Oct 11, 10:10pm -

Click on graphic for larger version. Enjoy!
- 19 Oct 11, 6:12pm -

Apple.com’s home page on October 5, 2011 Steve Jobs Commencement Speech at Stanford 2005 Watch it again on YouTube
- 6 Oct 11, 1:01am -

Social media platforms are constantly evolving, and just when you think you’ve figured it all out, a new feature or new layout comes along, that makes you feel like a beginner all over again. For example, did you know that Linkedin now has Company…
- 20 Jun 11, 5:55pm -

About a year ago I conducted a review of the Largest 100 law firms in Massachusetts (as compiled by the Boston Business Journal) to see how many firms had created (or at least claimed) a firm-branded Twitter account. One year ago, a scant 15% of firm…
- 27 Apr 11, 3:25pm -

I just checked my calendar and, yup, it really is 2012. Other than the earth coming to an end later this year, it’s about fricken time you got a website. There just aren’t any good excuses out there. Yeah, I’m talking to you solo and small firm…
- 23 days ago, 25 Apr 12, 10:45pm -

Seriously, I have not planned on these blog posts for the past couple weeks being focused on customer/client service, but that appears to be what’s in front of me. My assistant just brought in my mail, fanning herself and laughing. And here’s why…
- 31 days ago, 17 Apr 12, 1:00pm -

While at the Legal Marketing Association’s annual conference last month I made my way through the exhibit hall and checked out all the great prizes that could be won. As a sitting member of the board of directors, it is our policy to not participa…
- 32 days ago, 16 Apr 12, 6:19pm -

On Tuesday night I blogged here about an incident with my NOOK and my feeling that I, a loyal customer, wasn’t being taken care of by Barnes and Noble. I got into a war of words with some loyal customers on Facebook who felt I should be satisfied w…
- 36 days ago, 12 Apr 12, 7:08pm -

I am so mad at Barnes and Noble’s NOOK that I am writing a blog post about it. I have a 1st Edition WiFi NOOK. I spent $189 or so on it about 20 months ago. I love it. Well, loved it. Even though I have my iPad I still love my NOOK. I use it
- 38 days ago, 11 Apr 12, 4:29am -

I’m back from a short vacation and, looking at some online blogging I’m being looped in on, I missed a few things. And, guess what? I don’t care. I checked out of legal marketing and checked into being a mom and a wife, and, well, a me. I celeb…
- 43 days ago, 5 Apr 12, 4:58pm -

I rarely miss a general counsel panel at any conference, but I did miss it last week at the Legal Marketing Association‘s annual conference. Not to worry, the LMA Tweeters were tweeting away, and Lindsay Griffiths put together an incredible two-par…
- 56 days ago, 23 Mar 12, 9:20pm -

Last week I was in Texas for the Legal Marketing Association‘s annual conference. Like any conference, there were some knock-it-out-of-the-ballpark wins (keynote speaker James Kane) and there were some strike-outs. In talking about one of the sessi…
- 58 days ago, 21 Mar 12, 4:37pm -

John Byrne and Kristin Sudholz form Drinker Biddle & Reath have fully embraced the ACC Value Challenge into their firm. First alternative fee was a discount. Lawyers still think discounted fees are alternative fees. Clients are looking at many differ…
- 64 days ago, 15 Mar 12, 9:30pm -

Took some work, but I left my converesation with Jim Durham and Gina Rubel and have headed over to the Leveraging the Big 4 Consulting Best Practices to Bolster your Business Development Strategies session. Panelists Maria Abernethy Marketing Direc…
- 64 days ago, 15 Mar 12, 7:50pm -

If you aren’t already a member of the LAB, join our community of innovative lawyers for FREE! Popular Discussions Considering a Flat Monthly Rate Billing Structure, Would Appreciate Input Laptop for PI/Med Mal Attny WordPress themes for solo pract…
- 47 mins ago, 18 May 12, 6:19pm -

First, read this short story by David Foster Wallace. It won’t take you longer than 15 minutes. It’s that short. I challenge you to read this and not get completely absorbed. Then read more below about the “fictional dream” and how to create…
- 3 hours ago, 18 May 12, 4:19pm -

The Dell XPS 13 is a great-looking, well-built, and well-integrated ultrabook. One of the last ultrabooks to market, Dell used its time wisely to put together what is definitely the best ultrabook I’ve reviewed. I’m kind of in love with it, actua…
- 1 day ago, 17 May 12, 6:04pm -

Over time, you’ll inevitably notice your Windows PC getting slower and slower. While a professional performance tuneup might be in order every couple of years, there are lots of things you can do to get better daily performance from your PC and, qu…
- 1 day ago, 17 May 12, 4:29pm -

When lawyers think of jury trial objections as an opportunity to school opposing counsel on the Rules of Evidence, they do their clients a very serious disservice. This is because jury trials aren’t ultimately about what evidence is admitted. They…
- 1 day ago, 17 May 12, 12:00pm -

If Facebook were a country, its population would be more than double that of the United States. Yet despite the presence on Facebook of their parents, children, grandchildren, friends, neighbors, and clients, lawyers have traditionally been wary of e…
- 4 days ago, 14 May 12, 7:12pm -

Earlier this week, in a case entitled, Emery Celli Brinkerhoff & Abady, LLP v. Michael Rose, Manhattan Supreme Court Justice Joan Madden sided with a law firm in a fee dispute with a client who began paying the firm, but...
- 8 days ago, 10 May 12, 9:25pm -

Last week I had the good fortune to attend another Primerus Defense Institute convocation. One of the CLE presentations was on social media, and a portion of that program was presented by Jim Adler, Chief Privacy Officer for Intelius. Intelius...
- 24 days ago, 24 Apr 12, 7:59pm -

The April 2012 issue of Law Practice Today is out. This month's issue is a "survival guide" for young lawyers, but there are lessons here for lawyers of all experience levels. "Standing Out From the Pack in Networking, Interviews and...
- 31 days ago, 17 Apr 12, 6:00pm -

This is the second in my series of posts on this year's ABA TECHSHOW. You can find my first post, a brief overview of Techshow 2012, here. I didn't attend nearly as many sessions at TECHSHOW this year as I...
- 36 days ago, 12 Apr 12, 5:09pm -

Last week, I attended the American Bar Association's TECHSHOW, as I have for the past several years. And, as has been the case for the past several years, the internet connection in the exhibit hall and meeting rooms left a...
- 42 days ago, 6 Apr 12, 4:56pm -

Last week, Technolawyer released a new TechnoLawyer Library report, theTechnoLawyer Buyer's Guide to Outlook Add-Ons for Law Firms. If you are a lawyer who uses Outlook, this report is definitely worth the time to read. Author Edward Zohn is a...
- 57 days ago, 22 Mar 12, 4:55pm -

Are you being watched? Within the past month, Loretta Ruppert did a guest post on lawyers tracking all of their billable and non-billble time ("Tracking the Zero Dollar Hour"), and I posted my (somewhat) contrary opinion in a response post,...
- 64 days ago, 15 Mar 12, 3:40pm -

The United States Court of Appeals for the Second Circuit struck down another portion of New York's ethical rules governing lawyer advertising which required lawyers who identify themselves as certified specialists to include a prominent disclaimer s…
- 73 days ago, 6 Mar 12, 6:59pm -

Last week, Loretta Ruppert provided us with the reasons she thinks lawyers should track all of their time, billable or not, regardless of the way they calculate fees for clients. This week, I’ll give you my take on this issue....
- 77 days ago, 2 Mar 12, 8:56pm -

View the latest headlines from the top law firm marketing blogs and news feeds in a convenient, one-page dashboard that is updates automatically. Check us early and often! Also features articles from authors and the best from around the web. (See bel…
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Law Firm Leadership in the 21st Century: The role of law firm leader is evolving rapidly toward that of a law firm CEO whose main focus is on managing people, adminstration, business development, long-term planning and running a business — not prac…
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Linkedin can be a powerful online tool to help you expand their professional network, raise your visibility, and position and control your personal brand — if, that is, you know how to use it.
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What do law firm business development pros put at the top of their budget "must haves"? Deb Scaringi polled some industry leaders to determine what tops their list of indispensable budget line items.
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In a business environment buzzing with a constant stream of e-messaging, one way to demand the attention of your target audience is a good old-fashioned direct mail campaign. Learn how the authority and permanence of "print" might be just the hot new…
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A survey by the Alterra Group found that despite the sour economy, a number of professional services firms actually held their revenue steady or increased it in 2009. What separates the firms that thrive? The research finds that the more successful c…
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Small law firm lawyers don’t need expensive advertising to be effective marketers. With some diligence and imagination, small law firms can imitate the marketing strategies and programs of larger firms — even with part-time or no in-house profess…
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Whether due to mergers or downsizing, the trend in lateral lawyer moves is on the rise. Creating a lateral integration program is essential to make sure your new laterals hit the ground running, get up to speed, find their fit in your firm culture, a…
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If you or your management is considering cutting or eliminating marketing programs because of tough times, think again! Research shows that companies that market through a recession stand to gain tremendously over competitors that cut back. Here are…
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In a free chapter from his book, Legal Business Development: A Step By Step Guide, consultant Jim Hassett offers six basics that any lawyer can quickly understand and apply in order to start winning more legal services business.
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