by Rachel Hyun KimMany dental practices have a website, giving a rundown of their services, staff members and contact information. However, not many dental practices own and maintain a blog. With more users relying on the Internet for everyday sear…
- 72 days ago, 7 Mar 12, 9:28pm -

by Rachel Hyun KimTraditionally, when it came to reputation management, dentists only had to deal with the influence of word-of-mouth. However, the Internet has forever changed how dental practices operate. Though referrals and references are still…
- 100 days ago, 8 Feb 12, 11:21pm -

by Adam HymanThere are two particularly nagging problems with marketing and managing a dentistry practice today: 1) not having a grasp on the ROI of search engine optimization (SEO) efforts, and 2) lost revenue resulting from missed appointments. Ye…
- 24 May 11, 3:21am -

by Joy GendusaDid you know that 80 percent of Internet users (roughly 93 million Americans) search for health-related topics online? As a dentist, that should make you think about your website in a whole new way.Are you happy with the first impress…
- 13 Apr 11, 5:19am -

* see more dental postcard samplesHow to Get More New Patients - Consistentlyby Joy GendusaIf there was a way to get more new patients than your competitors every month without much effort, you would sign up, right? It really comes down to marketi…
- 18 Feb 11, 4:20am -

Are You Losing Dental Patients?How many potential patients visit your website each month?  Do you attract the same number of new patients?  As you are reading this, there are potential patients browsing your website and looking into your services.…
- 29 Jan 11, 3:53am -

The repetitive, time-consuming task of collecting new patient information, then scanning, printing and filing paper charts is costing your practice and staff precious resources, time and money. Now, there is a better way.Increase Productivity, Go Pa…
- 10 Jan 11, 8:38pm -

This post revisits (and refutes) the assertion that SEO is so elusive and specialized that any “SEO expert” would become dishonest, illegitimate, or unscrupulous to offer guaranteed SEO performance to their clients.Earlier today I ran across a b…
- 29 Dec 10, 5:05am -

Hi John,I read a post on Dentaltown today where the dentist was saying you can get cheap SEO by outsourcing with bid sites for the job. He went on to say that dentists can get 1,800 links for 300 dollars in about 30 days. Do you think this is a good…
- 21 Dec 10, 10:31pm -

by Hannah Daniel If your Web site copy is not compelling and well-written, you could push patients away before they even step foot in your office. Potential clients might base their entire perception of your practice on the impression they receive f…
- 11 Oct 10, 8:59pm -

- 15 Oct 10, 1:37pm -

Dental Marketing and Internet Dental Marketing are becoming one of the leading ways to “ATTRACT DENTAL PATIENTS” to your practice. The Internet is the NEW YELLOW PAGES and you MUST KNOW HOW TO DOMINATE your LOCAL search to be if you want your pra…
- 4 Oct 10, 5:07pm -

Dental Marketing and more specifically, Internet Dental Marketing is a hot topic for Dental professionals working to build their practices. Unfortunately, most dentists don’t realize that when and if they get a website built, they may be in for a s…
- 11 Aug 10, 7:41pm -

  Dental marketing  is evolving in new and innovative ways.  One of the your most powerful marketing weapons to help build your practice is to have your own published book.  A book today is what a business card was yesterday.  Every professional…
- 24 Jun 10, 2:03pm -

Dental Marketing today requires an Online and Offline strategy!  As a dental practice consultant, affordable dental marketing has never been easier if you know what is available and how to incorporate this into your marketing plan.  Dental Marketin…
- 11 Feb 10, 4:24pm -

- 20 Jan 10, 12:51am -

Dental and Medical marketing is getting much easier these days!  Practice building is difficult and takes a focused marketing strategy and execution to make it happen.  But, there is a powerful Online revolution happening and you need to get your a…
- 28 Oct 09, 5:21pm -

Building a dental practice with Proven Online and Offline Marketing strategies is critical to the success of your dental practice.   One of the Top Periodontists in Cleveland Ohio asked me to speak at his annual conference at the Firestone Country…
- 12 Oct 09, 9:42pm -

Attention all DENTAL MARKETING GURU’s: Hey, I spent the night learning from Bill Glaser-Advertising Guru!  I learned a ton of great information to help you build your Dental and Medical Practice!  I also have a free book (Okay I paid for it) but…
- 21 Aug 09, 5:20pm -

Dear Dr.  One of the biggest roadblocks in Case Acceptance is confusion when the patient leaves your office.  I have designed a revolutionary case acceptance concept that combines both offline and online technologies.  It is fast and simple to ins…
- 7 Aug 09, 5:48pm -

The following is a guest post by Jill Nesbitt of dentalpracticecoaching.com. If you are interested in guest posting for Dental Heroes, please sign up here. A quick review of our hiring process so far: In Part 1: Where to place ads? – We reviewed ho…
- 17 hours ago, 18 May 12, 2:10am -

In Part 1: Where to place ads? – We reviewed how to attract candidates for your dental position. In Part 2: Telephone interview – I shared the questions and approach to eliminating unqualified candidates. Today, we will discuss how to do an onsit…
- 8 days ago, 11 May 12, 5:55am -

The word “dentist” brings fear and trembling to many people. That’s why it’s vital to have a welcoming office, so that your clients will feel safe and want to return. Here are some tips...
- 24 days ago, 25 Apr 12, 5:10am -

Armed with the fact that dentistry is a business, it is important to then treat its functioning, its planning and its benchmarking as such. The first thing that a dental practice must do...
- 33 days ago, 15 Apr 12, 8:20am -

Whether you want to be a dental genius—or just have the knowhow to care for your pearly whites like one—there are a ton of mobile tools that can help you stay on top of oral hygiene...
- 43 days ago, 6 Apr 12, 2:09am -

In the service industry, loyalty may never be coerced, only earned. This is especially true in a dental practice...
- 54 days ago, 25 Mar 12, 8:32am -

So, now you have a stack of resumes and a list of names with phone numbers of people interested in your position – what’s next? The telephone interview...
- 61 days ago, 19 Mar 12, 6:00am -

Want to have some fun and potentially win cool prizes doing it? Then take a few seconds to vote for Dear Doctor's 2012 Smile of the Year in their Celebrity Smile Madness Sweepstakes.
- 65 days ago, 15 Mar 12, 2:59am -

For anyone who has ever been pregnant, it is clearly apparent that the body changes far beyond the mere presence of the baby in the womb. Pregnancy, for the vast majority of women, will lead to wholesale changes to their bodies...
- 67 days ago, 13 Mar 12, 3:50am -

You wouldn’t normally think smart phone apps could help make your mouth healthier—but they can! Technology is not just for surfing Facebook and sending text messages any longer. No, now you can use you iPhone to help you stay healthy..
- 68 days ago, 12 Mar 12, 2:52am -

What is Dental SEO in 500 words or less? Dental SEO or Dentist SEO is mainly referred to SEO for dentists and dental practices.  In other words, Dental SEO is referred to the techniques that are used as part of … Continue reading →
- 29 Jan 12, 11:19pm -

Easy Dental Marketing Ideas that make a difference Are you looking for new dental marketing ideas that dramatically increase the number of new patients to your dental office? They might not be that hard to find after all. Here’s a … Continue read…
- 11 Nov 11, 8:25am -

Where Strategic Thinking meets Dental Marketing Strategic Dental Marketing is the application of strategic thinking and planning for dental practices. It goes without saying that the first step is will be development of a unique strategy for the dent…
- 6 Nov 11, 10:44pm -

How to benefit from Dental Facebook Fan Pages and more… Heard about dental marketing in Facebook recently? Thought about using Facebook for Dental Marketing? Getting more fans for dental page? All true, it is the new trend. Studies show an … Cont…
- 29 Oct 11, 4:20am -

An Introduction to Today’s Marketing for Dentists Dentists Marketing can be referred to many different tactics, campaigns or activities that are used by dentists to attract new patients to their dental practices or sometimes make more money from ex…
- 24 Oct 11, 2:00am -

Dental Marketing on Yelp and what a dentist should know Dental Online Reputation Management is changing the context of marketing for dental practices similar to what ORM does for other small businesses. When it comes to dentists, managing online revi…
- 16 Oct 11, 8:54am -

How to avoid paying a hefty amount to dental SEO consultants for nothing? As you may have noticed, I am one of the search engine optimization experts for dentists and dental practices and that’s the reason I want to share … Continue reading →
- 4 Oct 11, 9:11pm -

The Art of Dental Website Marketing Dental SEO is the key to be more visible on the internet. SEO, or search engine optimization, is a series of techniques that help your website rank well on search engines. Before I explain … Continue reading →
- 27 Sep 11, 8:54am -

Google Places, Your competitor’s secret weapon! Have you wondered why you have lost some of your patients to the dental practice two blocks away recently? Maybe they know something that you don’t. They know the importance of Google Places and ……
- 24 Sep 11, 12:53am -

Get the most out of Internet Dental Marketing If you are a dentist (GP or Specialist), you might have noticed by now that the number of patients checking Yellow Pages and calling you afterwards has drastically dropped. There are a … Continue readin…
- 15 Sep 11, 8:12pm -

A common question I hear these days is, “How often should we be posting to our practice Facebook Page?”.  Some practices are posting once a week, and others once a day or multiple times per day.  To help you determine what is best for you, cons…
- 3 days ago, 15 May 12, 11:43pm -

Have you heard of black hat SEO (unscrupulous search engine  optimization) which will supposedly help get your website to the top of Google?   While getting your website to the top of Google can be enticing, in the long run black hat tactics can ge…
- 44 days ago, 4 Apr 12, 2:47pm -

At the end of March, 2012 Facebook will be rolling out a new design and layout for all Business Pages called Timeline.  However, you don’t have to wait, the option is now open to preview and publish the new design on your Page. Note, Facebook has…
- 72 days ago, 7 Mar 12, 4:55pm -

Do you have a social media policy in place for your practice?  Does every practice need a policy—even those not marketing with social media?  Certified Senior Professional in Human Resources (SPHR) and experienced management consultant Ginny Heg…
- 81 days ago, 27 Feb 12, 11:58pm -

Have you ever wondered how dentists across the country are faring in the new ecology of dentistry?  My friends at The Mastery Company are conducting a survey entitled, ‘The State of Solo Private Practice in the U.S.’ It’s a short survey design…
- 95 days ago, 13 Feb 12, 8:13pm -

The following is a guest post from a dentist and social media friend.  In addition to dentistry, she’s got a love for for social media and a talent for writing …  Enjoy her tips! Do you have a Facebook Page for your practice? I’m not here to…
- 97 days ago, 11 Feb 12, 9:25pm -

This article UPDATED March 13, 2012:  Note as of March 31st custom pages on Facebook can no longer be set as default landing Pages.  See here for details on functionality changes that will apply to all Pages. Do you have a custom Facebook landing p…
- 28 Jan 12, 2:15am -

With the onset of social media taking the marketing world by storm, many practices are finding themselves sifting through the endless resources and wondering where to begin. If this sounds familiar, join Dr. Marc Cooper from The Mastery Company as he…
- 17 Dec 11, 9:31pm -

- 10 Nov 11, 8:41pm -

When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today.  I’m beginning to see unfortunate situations where practices have a multitude of Business Pages, Community Pages or Pl…
- 1 Nov 11, 10:56pm -

SEO techies are still speculating on the impact of the latest and ongoing changes with Google’s algorithms. While some information on the impact of these changes have yet to be determined, SEO experts agree that original content on websites and blo…
- 4 hours ago, 18 May 12, 3:35pm -

The video below, by Google, reviews five mistakes common to SEO techs. I’ve outlined the five problems so that you can quickly skim them, but you might also take time to watch the video. It’s great for dentists who manage their own SEO. Include y…
- 1 day ago, 17 May 12, 3:00pm -

If you’ve been reading our blog or if you’re a current client of ours, you have probably noticed that we talk about Google—a lot. As the most respected and widely used search engine across the globe, Google truly is the gatekeeper to having gre…
- 2 days ago, 16 May 12, 5:13pm -