Primum non nocere is Latin for “First, do no harm.” I’m sure most are familiar with the phrase. It’s one of the foundations of medical ethics. But what does it have to do with professional service marketing? You don’t have to be around the…
- 42 days ago, 6 Apr 12, 1:39pm -

Is your firm maximizing the value you receive from social media marketing? Many firms think it’s enough just to have a “social media strategy.” You know that document that firms distribute telling everyone what they can’t do on social media,…
- 59 days ago, 20 Mar 12, 2:45pm -

Catalyst Managing Director Steve Brunson recently spoke with Danielle Lee of Accounting Today for a feature article on Search Engine Optimization. What should CPAs know about SEO? What is it SEO? What is it’s value to accountants? Where should a fi…
- 60 days ago, 19 Mar 12, 9:03pm -

In our last blog entry, we discussed the Purpose of video in professional service marketing. The blog focused on five primary purposes, or reasons that online video marketing might make sense for a CPA firm. Those reasons are 1) Increased Visibility;…
- 80 days ago, 28 Feb 12, 9:27pm -

In the next four entries, I am going to discuss video marketing for CPA firms. We’ll cover the purpose and value of online video as well as some do’s and don’ts. The final blog will discuss where to get started and how to go about creating a vi…
- 17 Jan 12, 9:36pm -

Having just returned from the Accounting Today Growth & Profitability Summit in Las Vegas, I came to a realization. Apparently, the most interesting man in the world doesn’t actually drink Dos Equis – at least not that I am aware of. But he does…
- 2 Nov 11, 6:08pm -

Once you know what your site should do for your firm, the next step is understanding the functionality required to accomplish your objectives. Here are some executable ideas to get you from start to finish: Make the site dynamic – new relevant cont…
- 27 Oct 11, 2:17pm -

For many CPA firms, the true value and the desired functionality that they should seek in a website is shrouded in mystery. There seem to be unlimited things that can be done, but what will truly bring value to your business development and recruitin…
- 19 Oct 11, 3:58pm -

From Marketing to Business Development The Cost of Waiting – Taking Stock in Your Marketing Foundations The relationship between marketing and business development has been dissected over the past few years. Many focus on making the distinction bet…
- 7 Oct 11, 3:11pm -

From Marketing to Business Development The Cost of Waiting – Why Marketing Can’t Take a Backseat Which should come first, marketing or the business development? Many firms believe the answer is always business development. The impact of sales is…
- 11 Aug 11, 7:02pm -

HTML websites are a fast, cheap, and easy to find solution to the CPA and Accounting firm that wants a web presence with no fuss, and no hassle.  A CMS website often takes a little more planning and consideration, and the upfront expense is typicall…
- 39 days ago, 9 Apr 12, 1:30pm -

Which is better, WordPress or Drupal? This simple question has been debated endlessly by developers and proponents of each respective solution, but the idea of ‘better’ needs to be used in some kind of context.  The question we really want to ex…
- 49 days ago, 30 Mar 12, 7:59pm -

Have you considered what its like to navigate your website on a Smartphone screen? Think about just how tiny your fingers would have to be to click on those drop down menus, or how acute your vision would have to be to read the 10 paragraphs on your…
- 2 Feb 12, 2:00pm -

Welcome back! If you didn’t catch last weeks article on how to prepare your direct mail campaign, check it out here.  This week we’re going to go over the proper time to send out your direct mail piece, and when to follow up so that you can get…
- 18 Jan 12, 4:34pm -

Have you been wondering how to kick start your marketing in the new year? Or maybe your scenario is that you are so buried in backed projects you have no idea where to start.  Regardless, marketing should always be on your radar – typically what h…
- 10 Jan 12, 4:04pm -

The other day we discussed some basic tips for finding a spectacularly qualified telemarketer (Read the article here…).  So next I wanted to take some time to address how you, as a CPA firm, can work with a super qualified telemarketing team to in…
- 21 Dec 11, 5:30pm -

Okay… so maybe it’s not a myth that telemarketers always seem to call your house just as you put the pot roast on the table and you’re ready to sit down to the family meal, but B2B telemarketing is an entirely different kind of gig, so rest ass…
- 14 Dec 11, 8:22pm -

It should come as no surprise that Google has once again changed its algorithm.  Depending on your personal perspective, this could actually be a good change! The impact this time around will be far greater than the ‘Panda’ change that took plac…
- 15 Nov 11, 5:04pm -

As accounting firm Marketing Directors review the marketing budget for 2012, there is little doubt that helping develop new business is a core goal of most firm’s marketing activities. While some firms invest in programs that improve or enhance the…
- 27 Oct 11, 4:06pm -

Here are the five most-read news articles on VSCPA.com! Articles are taken from the VSCPA News and Professional News sections and are ranked by unique page views.Thomas Jefferson Institute Recommends Sales Tax on ServicesApplications for State Ins…
- 3 hours ago, 18 May 12, 4:20pm -

When is confidence a bad thing? Productivity expert Scott Young has the answer in his blog post “The Laziness Paradox: Embrace Your Weaknesses to Accomplish More.”Young gives the example of a friend who was overconfident in his ability to accom…
- 4 days ago, 14 May 12, 8:42pm -

Here are the five most-read news articles on VSCPA.com! Articles are taken from the VSCPA News and Professional News sections and are ranked by unique page views.McDonnell Seeks Applicants for State Inspector GeneralVirginia Groups Take Online Sal…
- 7 days ago, 11 May 12, 8:38pm -

The “Amazon bill,” which recently made it through the Virginia General Assembly and was signed into law by Gov. Bob McDonnell, could be going nationwide.The Virginia Main Street Leadership Council (VMSLC) will lobby Congress to pass a similar b…
- 10 days ago, 8 May 12, 6:26pm -

By Plum CluveriusVedere ConsultingYou can hardly pick up a book or article on leadership these days without hearing how important the development of good relationships is to individual and organizational success. How do we know that’s true?…
- 14 days ago, 4 May 12, 3:00pm -

Here are the five most-read news articles on VSCPA.com! Articles are taken from the VSCPA News and Professional News sections and are ranked by unique page views.Virginia Society of CPAs Recognizes Extraordinary Accounting Students in Virginia High…
- 14 days ago, 4 May 12, 2:31pm -

For the second time in six months, groups are talking about sales taxes in Virginia. On April 27, the Thomas Jefferson Institute for Public Policy (TJIPP) released a study on restructuring the Virginia tax system, recommending expanding the current s…
- 17 days ago, 1 May 12, 6:10pm -

Our 2012–2013 membership year is here and promises to be one of our best yet, with a variety of new benefits like Connect — VSCPA’s interactive member directory! We hope you’ll continue your commitment to the VSCPA and the CPA profe…
- 17 days ago, 1 May 12, 1:10pm -

Here are the five most-read news articles on VSCPA.com! Articles are taken from the VSCPA News and Professional News sections and are ranked by unique page views.VBOA Executive Director Jewell Discusses Changes to Licensure FeesVirginia Society of…
- 21 days ago, 27 Apr 12, 4:22pm -

Tired of writing emails that don’t get answers? Following a few guidelines and thinking of your communications in a different way can help you get better results.The Art of Manliness says to treat each email as a pitch. Bloggers Brett and Kate Mc…
- 22 days ago, 26 Apr 12, 6:22pm -

Many CPAs that I talk to like the idea of setting up systems in their practice. BUT, they are put off by the seemingly monstrous task of getting started? It’s actually quite simple – just follow these steps: *Organize the various procedures tha…
- 64 days ago, 15 Mar 12, 6:01pm -

I don’t know what it is about CPAs that makes us such poor delegators. Perhaps it’s because we are simply “control freaks” and don’t want to let go of the technical aspects of our practice.Or maybe it’s because we believe that no one els…
- 81 days ago, 27 Feb 12, 5:50pm -

Let me give you an example so you can better understand what I mean by “marketing incest”. David Smith, CPA, starts his own practice and quickly realizes he needs to market and advertise to get new clients. However, since no one in college ever…
- 96 days ago, 13 Feb 12, 3:45am -

Virtually all practitioners, no matter what services they provide, make two crippling mistakes when marketing:1. They say the exact same thing as their competitors; and2. They try to be everything to everyone.In essence they have commoditized them…
- 100 days ago, 9 Feb 12, 1:42am -

I am a big movie fan and get to watch my fair share of films in the theaters. However I generally try to stay away from the television, other than an occasional show, as I feel TV is a big time zapper – and it simply doesn’t thrill me.However, r…
- 6 Feb 12, 4:39am -

There has never been a more challenging time for CPAs to grow a successful practice, with clients doing more in-house, using pre-packaged software and looking everywhere for ways to cut costs. But many CPAs are having their best results ever. In h…
- 5 Jan 12, 3:48am -

Create a successful CPA practice with a one page plan. This blog post talks about the importance of becoming clear about the end game.
- 3 Jan 12, 11:36pm -

Grow your CPA firm with a killer website
- 3 Apr 11, 10:15pm -

Last month, we talked about time management techniques and I shared with you a couple of my time management techniques. Let me share with you one more:3) Manage your time in blocks.  In other words, cluster your client appointments. Many CPAs make…
- 2 Dec 09, 3:14pm -

In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients. I simply can’t spare a lot of time to think ab…
- 3 Nov 09, 3:56am -

Underground is one of my favorite conferences because unlike AdTech or Affiliate Summit, it is actually a learning experience and not a rushed, too many speakers I don't care about affair. For everyone reading this who religiously attends the "indus…
- 3 Jan 12, 6:49am -

Small businesses in the US today are being attacked by hackers on an ever increasing scale. The latest reports show that nearly 20% of small businesses have experienced some form of data breach to their systems. This may come in the form of an insi…
- 18 Nov 11, 11:22pm -

Data breach is at epidemic levels and it is targeted at small businesses. Find out how you can find affordable protection for your data assets and your businesses' ability to survive a data breach attack.
- 25 Jul 11, 12:30pm -

Think of this statistic I once heard, 17 cents of every retail dollar spent in the world is pocketed by Walmart.  Wow, that’s some clout. But when it comes to clout online, Walmart lags a far second to Amazon and eBay in terms of traffic.  Accord…
- 17 Jul 11, 9:14pm -

It comes as no surprise that my internet lawyer, Richard Newman, keeps me up to date on privacy issues.  In fact as my online attorney, he has advised me to make sure that I divulge that privacy online is a misnomer.  In my opinion, it’s not only…
- 30 Jun 11, 12:35am -

Are you looking for link builder pro  or rank builder bonus and discount? If you are searching for link builder pro or rank builder bonus and discount then you have come to right place but incase you don’t fall in that category then check out belo…
- 20 Jun 10, 7:22pm -

Link Builder Pro Review Video ( Now Called Rank Builder) >>Link Builder Pro Review ( Now It’s Rank Builder) – Introduction If you are an internet marketer then you understand how vital is getting traffic to a website. Quick and targeted traffic t…
- 13 Apr 10, 9:47pm -

It will not be wrong to say that CPA marketing is alive due to CPA networks and the networks take breath due to the affiliate managers and you as the publisher. There are several works like promoting the network, selecting publishers, solving many pr…
- 3 Mar 10, 5:38pm -

CPA marketing is today’s new craze in the world of internet marketing. It has captured the place of other online money making models like affiliate marketing, selling goods through Ebay, paid surveys, Forex trading and any other money making opport…
- 23 Jan 10, 9:56pm -