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4 Key Dimensions of Landing Page Optimization

The Marketing Hub — Tue, 03 Apr 2012 19:28:41 +0000

Sometimes we get so bogged down in the nitty gritty details of improve our online presence that we overlook huge areas for improvement that have been staring us in the face all along. Nowhere is this tendency to overlook the …

Maintaining a Strong Scent in Your Conversion Structure

The Marketing Hub — Sun, 01 Apr 2012 17:34:51 +0000

Qualified visitors arrive on your site hot on the trail of a scent trail that you’ve laid out for them through. Like a dog obsessed with his hunt, they will only stay engaged with your website as long as you …

The 12 Different Types of Links

The Marketing Hub — Fri, 23 Mar 2012 18:44:38 +0000

You already know how important link building is to drawing relevant traffic and improving your site’s rankings in the search engine results. You might not be as familiar with the 12 different types of links that are out there, and …

Understanding Competitive KOB Analysis

The Marketing Hub — Sun, 11 Mar 2012 13:18:06 +0000

While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a competitive Keyword Opposition to …

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Practice Marketing: Tips for Building a Great Facebook Page

The Marketing Hub — Thu, 08 Dec 2011 20:18:58 +0000

Depending on your niche as a professional service provider, creating and maintaining a Facebook page for your business can serve as an excellent resource for generating leads and building a reputation in both your community and your industry. However, it’s …

Avoiding the Social Media Marketing Time Suck

The Marketing Hub — Thu, 08 Dec 2011 20:16:39 +0000

The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding something …

Practice Marketing Tips for LinkedIn Rookies

The Marketing Hub — Thu, 08 Dec 2011 20:14:40 +0000

Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the …