When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more.

The fact of the matter, however, is that this form of practice marketing has been with us far longer than modern modes of communication. Before the advent of the digital age, professionals had to rely on real world forms of marketing in order to educate potential clients about how their services can improve their lives through items like promotional products, books and live seminars.

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