May 18, 2012

4 Key Dimensions of Landing Page Optimization

Posted on April 3, 2012 by in Conversion Jump Start, marketing plan, PPC Jump Start, Search Engine Optimization

Sometimes we get so bogged down in the nitty gritty details of improve our online presence that we overlook huge areas for improvement that have been staring us in the face all along. Nowhere is this tendency to overlook the …

Maintaining a Strong Scent in Your Conversion Structure

Posted on April 1, 2012 by in Analytics Jump Start, Conversion Jump Start, Email Marketing, PPC Jump Start, Search Engine Optimization, Social Media Marketing, Web Jump Start

Qualified visitors arrive on your site hot on the trail of a scent trail that you’ve laid out for them through. Like a dog obsessed with his hunt, they will only stay engaged with your website as long as you …

The 12 Different Types of Links

Posted on March 23, 2012 by in Analytics Jump Start, Search Engine Optimization, Social Media Marketing, Web Jump Start

12 different types of links

12 different types of linksYou already know how important link building is to drawing relevant traffic and improving your site’s rankings in the search engine results. You might not be as familiar with the 12 different types of links that are out there, and …

Understanding Competitive KOB Analysis

Posted on March 11, 2012 by in Conversion Jump Start, marketing plan, Search Engine Optimization, Web Jump Start

Understanding Competitive KOB Analysis

While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a competitive Keyword Opposition to …

Website Audits & Web Ranking Reports

Posted on January 9, 2012 by in Analytics Jump Start, Conversion Jump Start, PPC Jump Start, Search Engine Optimization, Uncategorized, Web Jump Start

Website Audits & Web Ranking Reports

Traditional SEO vs Education Based Marketing

Posted on December 8, 2011 by in Education-Based Marketing, marketing plan, Public Relations, Search Engine Optimization

If you are like most professional service practitioners, your primary concerns are providing your existing clients with the service they need while continuing to grow your practice. Although we all know that online marketing has become a major component of …

Promoting Your Practice on Yahoo! Local

Posted on December 8, 2011 by in Local Search Marketing Roadmap, marketing plan, Search Engine Optimization, Web Jump Start

While Yahoo may have fallen behind Google and Bing in the competition for general search traffic, their roots in traditional online directories have provided them with a reputation for providing valuable local content. Yahoo’s local listings center makes it extremely …

Building a Local SEO Foundation

Posted on December 8, 2011 by in Local Search Marketing Roadmap, marketing plan, Search Engine Optimization, Web Jump Start

While promoting your practice’s site directly with the Google, Bing and Yahoo is the primary focus of the Local Search Jump Start program, it is worthwhile to start off on your home turf to make sure that your website is …

Article Marketing to Promote your Practice Business

Posted on October 5, 2010 by in Email Marketing, Search Engine Optimization, Uncategorized, Web Jump Start

article marketing

In the last two decades more and more people have been logging on to the internet to shop for various products and services. For professionals who are into private practice, marketing is very vital to the success of their business. …