Top Marketing Tools » marketing plan

4 Key Dimensions of Landing Page Optimization

The Marketing Hub — Tue, 03 Apr 2012 19:28:41 +0000

Sometimes we get so bogged down in the nitty gritty details of improve our online presence that we overlook huge areas for improvement that have been staring us in the face all along. Nowhere is this tendency to overlook the …

Understanding Competitive KOB Analysis

The Marketing Hub — Sun, 11 Mar 2012 13:18:06 +0000

While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a competitive Keyword Opposition to …

Avoiding the Social Media Marketing Time Suck

The Marketing Hub — Thu, 08 Dec 2011 20:16:39 +0000

The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding something …

Practice Marketing Tips for LinkedIn Rookies

The Marketing Hub — Thu, 08 Dec 2011 20:14:40 +0000

Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the …

Using Social Media to Promote Your Practice

The Marketing Hub — Thu, 08 Dec 2011 20:10:54 +0000

Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, …

Education-Based Marketing Ideas for the Real World

The Marketing Hub — Thu, 08 Dec 2011 20:03:00 +0000

When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more.

The fact of the …

Traditional SEO vs Education Based Marketing

The Marketing Hub — Thu, 08 Dec 2011 20:01:03 +0000

If you are like most professional service practitioners, your primary concerns are providing your existing clients with the service they need while continuing to grow your practice. Although we all know that online marketing has become a major component of …

Creating an Information Product

The Marketing Hub — Thu, 08 Dec 2011 19:57:56 +0000

When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your …

When and How to Promote Your Practice

The Marketing Hub — Thu, 08 Dec 2011 19:52:39 +0000

In today’s practice marketing landscape, entrepreneurs have to catch on quick that the days of laying on the hard sell with your marketing materials are over. As a growing number of professional services are turning to education-based marketing to attract

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Enhanced Listings and Yahoo’s Local Advertisement Program

The Marketing Hub — Thu, 08 Dec 2011 19:47:54 +0000

Although Yahoo! Local saves its best local features for their paying customers, they have a refreshingly simple advertising fee that leaves little to be desired if you know how to put their enhanced features to work for your practice. For …