4 Key Dimensions of Landing Page Optimization

Posted on April 3, 2012 by The Marketing Hub in Conversion Jump Start, marketing plan, PPC Jump Start, Search Engine Optimization

Sometimes we get so bogged down in the nitty gritty details of improve our online presence that we overlook huge areas for improvement that have been staring us in the face all along. Nowhere is this tendency to overlook the …

Understanding Competitive KOB Analysis

Posted on March 11, 2012 by The Marketing Hub in Conversion Jump Start, marketing plan, Search Engine Optimization, Web Jump Start

While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a competitive Keyword Opposition to …

Avoiding the Social Media Marketing Time Suck

Posted on December 8, 2011 by The Marketing Hub in marketing plan, Public Relations, Social Media Marketing, Web Jump Start

The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding something …

Practice Marketing Tips for LinkedIn Rookies

Posted on December 8, 2011 by The Marketing Hub in marketing plan, Public Relations, Social Media Marketing, Web Jump Start

Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and marketers drop the …

Using Social Media to Promote Your Practice

Posted on December 8, 2011 by The Marketing Hub in Email Marketing, marketing plan, Public Relations, Social Media Marketing

Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done. Unfortunately, …

Education-Based Marketing Ideas for the Real World

Posted on December 8, 2011 by The Marketing Hub in Education-Based Marketing, marketing plan, Public Relations

When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more.

The fact of the …

Traditional SEO vs Education Based Marketing

Posted on December 8, 2011 by The Marketing Hub in Education-Based Marketing, marketing plan, Public Relations, Search Engine Optimization

If you are like most professional service practitioners, your primary concerns are providing your existing clients with the service they need while continuing to grow your practice. Although we all know that online marketing has become a major component of …

Creating an Information Product

Posted on December 8, 2011 by The Marketing Hub in Education-Based Marketing, Email Marketing, marketing plan, Public Relations, Web Jump Start

When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your …

When and How to Promote Your Practice

Posted on December 8, 2011 by The Marketing Hub in Education-Based Marketing, marketing plan, Public Relations

Enhanced Listings and Yahoo’s Local Advertisement Program

Posted on December 8, 2011 by The Marketing Hub in Local Search Marketing Roadmap, marketing plan, PPC Jump Start, Web Jump Start

Although Yahoo! Local saves its best local features for their paying customers, they have a refreshingly simple advertising fee that leaves little to be desired if you know how to put their enhanced features to work for your practice. For …