Category: Marketing Plan Jump Start

Understanding Competitive KOB Analysis

While optimization techniques can boost your rank in the search engines, this doesn’t make much of a difference if they keywords you’re going after aren’t worth the effort. This is why you need to employ a...

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Avoiding the Social Media Marketing Time Suck

The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new...

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Practice Marketing Tips for LinkedIn Rookies

Out of the three major social media platforms (Facebook, Twitter and LinkedIn), the latter is easily the most underutilized when it comes to practice marketing. There are a few basic reasons that so many business owners and...

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Using Social Media to Promote Your Practice

Social media is an incredible tool, and businesses of all types can benefit by using social media promotion. When people hear that, they often think that simply opening up a Facebook or Twitter account will get the job done....

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Traditional SEO vs Education Based Marketing

If you are like most professional service practitioners, your primary concerns are providing your existing clients with the service they need while continuing to grow your practice. Although we all know that online marketing has...

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When and How to Promote Your Practice

In today’s practice marketing landscape, entrepreneurs have to catch on quick that the days of laying on the hard sell with your marketing materials are over. As a growing number of professional services are turning to...

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Promoting Your Practice on Yahoo! Local

While Yahoo may have fallen behind Google and Bing in the competition for general search traffic, their roots in traditional online directories have provided them with a reputation for providing valuable local content. Yahoo’s...

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Building a Local SEO Foundation

While promoting your practice’s site directly with the Google, Bing and Yahoo is the primary focus of the Local Search Jump Start program, it is worthwhile to start off on your home turf to make sure that your website is as...

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