May 18, 2012
Subscribe RSS Feed

Becoming a Thought Leader Using Education-Based Marketing

Posted on December 8, 2011 by in Education-Based Marketing

By providing your target audience with education materials that highlight your skills and industry knowledge, you can quickly establish a reputation for yourself as an industry leader for you particular niche. Depending on the particular target market that you want …

Education-Based Marketing Ideas for the Real World

Posted on December 8, 2011 by in Education-Based Marketing, marketing plan, Public Relations

When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more.

The fact of the …

Traditional SEO vs Education Based Marketing

Posted on December 8, 2011 by in Education-Based Marketing, marketing plan, Public Relations, Search Engine Optimization

If you are like most professional service practitioners, your primary concerns are providing your existing clients with the service they need while continuing to grow your practice. Although we all know that online marketing has become a major component of …

Creating an Information Product

Posted on December 8, 2011 by in Education-Based Marketing, Email Marketing, marketing plan, Public Relations, Web Jump Start

When you are a promoting a high end professional service to a relatively untapped target market, one of the biggest challenges that you face as the new kid on the block is proving the value of your service to your …

When and How to Promote Your Practice

Posted on December 8, 2011 by in Education-Based Marketing, marketing plan, Public Relations

In today’s practice marketing landscape, entrepreneurs have to catch on quick that the days of laying on the hard sell with your marketing materials are over. As a growing number of professional services are turning to education-based marketing to attract

…

First, Establish Trust

Posted on February 20, 2010 by in Conversion Jump Start, Education-Based Marketing, Public Relations, Social Media Marketing, Uncategorized

Ask 100 good salespersons and the vast majority will tell you that making a sale is about establishing “trust” in the mind of the prospective client.  When you are attempting to sell something through your blog, for example, you can …