Category: Education-Based Marketing

Traditional SEO vs Education Based Marketing

If you are like most professional service practitioners, your primary concerns are providing your existing clients with the service they need while continuing to grow your practice. Although we all know that online marketing has...

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When and How to Promote Your Practice

In today’s practice marketing landscape, entrepreneurs have to catch on quick that the days of laying on the hard sell with your marketing materials are over. As a growing number of professional services are turning to...

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First, Establish Trust

Ask 100 good salespersons and the vast majority will tell you that making a sale is about establishing “trust” in the mind of the prospective client.  When you are attempting to sell something through your blog, for...

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