Avoiding the Social Media Marketing Time Suck

Posted on by The Marketing Hub in marketing plan, Public Relations, Social Media Marketing, Web Jump Start

The results are in. As an increasing number of professional services practices examine their social media conversion rates, they’re finding that this form of practice marketing delivers where it matters most and creates new business opportunities. They’re also finding something else: they’re spending way too much time on it.

The dreaded social media time suck has given comedy writers more fodder than a wet, hot, American sex scandal and wasted more time than Monday morning meetings. Let’s talk about how you can get what you want out of social media and practice marketing without draining your resources.

Commit to a Set Social Media Marketing Schedule: In some ways, social media marketing can turn into a time drain for the same reason email has created a reputation for tying up resources in so many resources. You know the score. Email box gets checked like an OCD patient’s stove top until you break the habit of bringing it up with every second habit. Multiply that across three or four bustling social media platforms, and you’ve got yourself a problem. Draw a line in the sand for your social media marketing campaign by setting a schedule to only update your accounts on certain days and times.